Hi, I'm Claudio! 👋
I listen first.
Then I design.
Hi, I'm Claudio: a UX/UI designer with over ten years of experience in hearing care, plus parallel lives in cinema and coding. That mix of fields is why I can follow a project from the very beginning to the very end: I listen, sketch, prototype, test, and then code the real thing. Have fun!
Claudio Pagnacco, UX/UI Designer, Genoa, Italy
UX/UI designer and creative technologist. Ten years of experience in auditory accessibility and active listening as a hearing aid specialist at Amplifon, now designing human-centered digital products. Background in web design and front-end development. Award-winning photographer and filmmaker.
Contact and availability
Based in Genoa, Italy (CET), available for remote work. Email: claudio.pagnacco@gmail.com. LinkedIn: https://www.linkedin.com/in/claudio-pagnacco/. Resume (PDF): https://claudiopagnacco.com/pdf/resume-claudio-pagnacco.pdf
Experience
- UX/UI Designer at Crowd Plus SRL, 2023 to today: web platforms for corporate sustainability and utility services. Designed and built Atlas+ end to end: information architecture for thousands of data fields, user flows, high fidelity Figma prototype and React front end.
- UX/UI Designer, Taurus startup, 2023: onboarding simplification and product flow redesign in an early stage team.
- Cicara, 2023: complete B2B SaaS design project developed during the Talent Garden UX Master.
- Independent concept projects: TPL Savona (public transport app) and Hi!Students (early-stage startup): end-to-end UX case studies, not shipped products.
- Freelance web designer and developer, 2016 to 2023: front-end development and visual design for small businesses and professionals.
- Hearing aid specialist at Amplifon, ten years in company up to 2022: clinical qualification (Medical University of Genoa, 2017), daily needs assessments, active listening, patient care, sales targets and KPIs.
Education
- UX Design Master at Talent Garden (Sketchin Studio Design), 2023.
- Google UX Design Certificate, Coursera, 2022.
- Hearing Aid Specialist, Medical University of Genoa, 2017.
Skills
UX research, UI design, wireframing and prototyping, user testing, design systems, responsive design, accessibility heuristics, inclusive design, interaction design, information architecture, user journey mapping, user stories, needs assessment, experience mapping, HTML, CSS, JavaScript, React, PHP. Advanced AI-assisted design-to-code workflows: professional level use of Claude Code and AI coding agents, prompt engineering, SEO and GEO (generative engine optimization). This portfolio was designed by Claudio and built with that exact workflow.
Tools
Figma, Miro, Adobe Creative Cloud, VS Code, Claude Code, Slack, Notion, AI tools.
Awards and collaborations
- The most viewed Italian Instagram filter in the world: 3.4 billion impressions.
- Featured in SOLO Fotografia among 100 emerging Italian photographers.
- Multiple international awards for short films (direction and color grading).
- Clients and collaborations include Crowd Plus, Taurus, ELLE, Starbene and Psicografici Editori.
- ELLE
- Starbene
- Crowd Plus
- Psicografici Editori
Ten years in other people's ears
Accessibility is usually a checklist. For me it was a job title. As a qualified hearing aid specialist at Amplifon I ran needs assessments every day, balancing clinical care, commercial targets and KPIs, with people who trusted me with a sense they were losing. Design school came later. The user research started here.
I speak fluent developer
Alongside the hearing care years I built websites for small businesses as a freelance designer and developer: HTML, CSS, JavaScript, React, PHP. When I draw a component in Figma I already know what it will cost the person who builds it. This portfolio is the proof: designed and coded by me, in React.
And lately, a new chapter: I design and ship with an AI-assisted workflow, vibe coding with Claude Code from prompt to production-ready React. This portfolio was designed by me and built exactly that way.
Research before rectangles
I retrained properly: Google UX Certificate, then the UX Design Master at Talent Garden with Sketchin, including a complete B2B SaaS design (Cicara). Today I design for Crowd Plus: with Atlas+ I turned thousands of data fields into one clear entry flow, rebuilt the information architecture, prototyped it in Figma and coded the front end myself.
Direction, color, story
My short films have won international awards for direction and color grading. SOLO Fotografia listed me among 100 emerging Italian photographers, and my photography has been published by ELLE, Starbene and Psicografici Editori. It is not a side quest: composition, color and storytelling are the same muscles I use on every interface.
Fun facts (all true)
Beyond the work: I am endlessly curious about technology and AI, I play chess to reset my mind, and I have watched Interstellar more or less sixty times. Astrophysics and psychology are the two subjects I can talk about for hours: how the universe works, and how people do.
I fly drones to photograph Liguria from above, I made the most viewed Italian Instagram filter in the world (3.4 billion impressions), and my favourite way to end a day is stargazing under a wind turbine. Cinema, of course, ties it all together.